Calculating & Optimizing Revenue Per Visitor (RPV): A Guide for Ecommerce Businesses
Bringing visitors to your website is a big win for any lead manager. Each visitor represents a chance to turn interest into action and, hopefully, into sales. Email marketing is one of the best ways to make this happen, with B2C brands seeing a 2.8% conversion rate and B2Bs at 2.4%—showing how effective it can be for driving results. But getting people to visit your… Read More »Calculating & Optimizing Revenue Per Visitor (RPV): A Guide for Ecommerce Businesses