HubSpot is a popular CRM and marketing tool used by over 143,000 organizations in 120+ countries and generates $1.3 billion in revenue. But it’s not the only option out there. Depending on your business’s needs and budget, there are several great HubSpot alternatives to consider. Whether you’re looking for CRM software, marketing automation tools, or a combination of both, these alternatives can offer flexibility and value.
1. Zoho CRM
Zoho CRM is an affordable yet powerful HubSpot CRM alternative for businesses looking for customizable features. It offers a variety of tools for sales automation, lead management, and customer tracking. With Zoho’s scalability, it’s an excellent option for small businesses seeking a HubSpot alternative for small business needs, especially for companies that need flexibility and integration with other apps.
Why choose Zoho CRM?
- Highly affordable compared to HubSpot
- Customizable CRM features
- Free version for startups
2. ActiveCampaign
ActiveCampaign is one of the top HubSpot marketing alternatives if your focus is on email marketing and automation. ActiveCampaign offers a variety of tools to automate your campaigns, segment your audience, and monitor customer engagement. If you’re searching for a cheaper alternative to HubSpot, ActiveCampaign can be a cost-effective solution without sacrificing performance.
Why choose ActiveCampaign?
- Excellent for email marketing automation
- Great value for money
- Advanced segmentation options
3. Pipedrive
For businesses that prioritize managing sales pipelines, Pipedrive is an excellent HubSpot CRM alternative. Pipedrive’s visual sales pipeline makes it easy to track deals, monitor lead progress, and forecast sales. It’s especially ideal for teams that need a simple, effective tool for managing customer relationships and sales activities, making it a great HubSpot alternative for small business owners who don’t need the complexity of HubSpot.
Why choose Pipedrive?
- Visual sales pipeline for easy tracking
- User-friendly interface
- Affordable pricing plans
4. Freshsales
Freshsales is another great HubSpot CRM alternative that combines CRM features with customer support capabilities. If your business needs a platform that helps with both sales management and customer support, Freshsales might be a good choice. It’s simple to use, and the integrated support tools make it a powerful option for businesses looking for a cheaper alternative to HubSpot.
Why choose Freshsales?
- Sales and support integration in one platform
- Affordable pricing for small businesses
- Automated email tracking and task management
5. Insightly
Insightly is unique in that it combines CRM features with project management tools. It’s a great HubSpot alternative for businesses that need to handle customer data while also managing projects. Insightly’s powerful reporting tools, task management features, and customizable dashboards make it an excellent choice for businesses looking to streamline both CRM and project workflows.
Why choose Insightly?
- All-in-one CRM and project management solution
- Customizable reporting and dashboards
- Ideal for teams managing multiple projects
6. Keap (formerly Infusionsoft)
Keap offers a great HubSpot marketing alternative for small businesses. It combines CRM with marketing automation features, allowing you to manage contacts, automate follow-ups, and create personalized email campaigns. For businesses looking for a cheaper alternative to HubSpot, Keap provides a solid platform at a lower cost while still delivering advanced automation features.
Why choose Keap?
- Affordable plans for small businesses
- Strong automation and lead nurturing tools
- Combines CRM and marketing in one platform
7. Mailchimp
Mailchimp is widely known for its email marketing capabilities, but it also includes basic CRM features. If you’re a small business looking for a HubSpot marketing alternative that’s easy to use, Mailchimp is an excellent choice. It offers simple tools for managing customer relationships and sending out automated email campaigns, making it one of the best HubSpot alternatives for small business owners.
Why choose Mailchimp?
- Excellent for email marketing and CRM integration
- Free plan available for small businesses
- Easy-to-use platform for beginners
8. Salesforce
Salesforce is a HubSpot CRM alternative that offers an enterprise-grade platform with extensive features for sales, customer service, and marketing. While Salesforce is more complex and higher in price than HubSpot, its deep customization capabilities and powerful tools make it ideal for larger businesses and enterprises that need more robust features.
Why choose Salesforce?
- Highly customizable and scalable
- Ideal for large teams and enterprises
- Extensive reporting and analytics features
9. Agile CRM
Agile CRM is one of the most affordable HubSpot alternatives. It offers all the essential CRM features—contact management, email marketing, and task automation—at a budget-friendly price point. If you’re a small business looking for a cheaper alternative to HubSpot, Agile CRM offers great value without compromising on essential CRM tools.
Why choose Agile CRM?
- Budget-friendly pricing
- Simple, easy-to-use interface
- Good automation tools for small teams
10. Nimble
Nimble is a HubSpot CRM alternative that’s particularly well-suited for businesses that focus on building relationships via social media. Nimble integrates with platforms like LinkedIn and Twitter to help you manage contacts and conversations directly within the social channels you use most. It’s a great fit for businesses looking for a more social-focused CRM tool.
Why choose Nimble?
- Excellent social media integrations
- Focuses on building relationships with customers
- Simple interface for quick setup and use
11. Monday.com
Monday.com is a HubSpot alternative that integrates CRM and project management into a single platform. It’s perfect for teams that need to track both customer interactions and project progress in one place. Monday.com’s visual and customizable workflows make it easy for teams to collaborate while managing their CRM tasks.
Why choose Monday.com?
- Combines project management with CRM features
- Easy-to-use interface with visual workflow management
- Customizable to suit your business needs
12. Copper CRM
Copper CRM integrates seamlessly with Google Workspace (formerly G Suite). If your team already uses Gmail, Google Drive, and other Google tools, Copper CRM is an ideal HubSpot CRM alternative. It automates data entry and makes managing customer relationships easy within the Google ecosystem.
Why choose Copper CRM?
- Deep integration with Google Workspace
- Automates data entry tasks
- Simple to use for teams already using Google tools
In the end, the best tool for your business isn’t about having the most features or the lowest cost—it’s about finding the one that works best for your needs. These HubSpot alternatives offer different strengths, from managing sales pipelines to boosting email marketing or integrating with your current tools. Choosing the right option helps your business run smoothly, grow efficiently, and build better customer relationships. The right fit can give you an edge and set your business apart.